AI for Business Owners, Minus the Hype
Intro: Plain-English articles on putting AI to work in a real business. What's worth your time, what isn't, and what to fix before you automate anything.
SUGGESTED FIRST POSTS (for Antonio to write or approve)
1. Title: You're Using ChatGPT. That Doesn't Mean You're Using AI. Angle: The iceberg. What sits below the waterline, and why prompting alone leaves most owners at the tip.
2. Title: Automate a Broken Process and You Get a Faster Broken Process Angle: Fix the Foundation First, and what to check in your business before you automate any of it.
3. Title: 9 in 10 Companies Use AI. Only 6% Are Seeing Real Profit From It. Angle: What McKinsey's 2026 State of AI numbers say, and how to tell which side of that line your business is on. (Cite: Source: McKinsey, The State of AI, 2026)